ELEVATING VISIBILITY. ENHANCING REPUTATION. INCREASING SHINE.
CMS PR Consulting is a boutique public relations agency founded by sports communications executive Christa Mann Scherer.
She lends more than 15 years of in-house publicity experience from global and domestic sports properties.
Her work has featured some the biggest athletes, executives, women, brands, events, and media exposure in the world.
Elevate visibility through COMPELLING storytelling.
Enhance reputation through MEASURED narratives.
Increase shine through STRATEGIC proactive publicity.
FOUNDER & CHIEF PUBLICIST
CHRISTA MANN SCHERER
Christa Mann Scherer is a former Division I and professional soccer player, who has transformed her lifelong passion for sports into a remarkable media and communications career.
With 15 years of sports industry experience, she has worked directly with world-class athletes, executives, and broadcasters at the U.S. Olympic & Paralympic Committee, USA Track & Field, Major League Soccer, and NJ/NY Gotham FC in the National Women’s Soccer League.
She has consistently uncovered compelling storylines and elevated them into mainstream media coverage. From the relatively unknowns to the most celebrated icons, her passion lies in giving shine to the stories that deserve the spotlight. She thrives at lifting up trailblazers, innovators, women, people of color, social impact initiatives and fast growing sports properties.
She has a strong track record of securing media placements across a wide array outlets, including national television news, sports, major network morning shows, prominent newspapers and lifestyle publications, as well as trending, niche, women, social-first, and sport-specific outlets that sit at the intersections of business, culture, entertainment and human interest.
As Founder & Chief Publicist, Christa Mann Scherer personally collaborates on deep dives to help clients put their best first impressions forward. She understands their goals and develops a strategic approach to proactive publicity through measured narratives, compelling storylines and curated pitches to targeted media outlets.