FOUNDER & CHIEF PUBLICIST
CHRISTA MANN SCHERER
Christa Mann Scherer is a former Division I and professional soccer player, who has transformed her lifelong passion for sports into a remarkable media and communications career.
With 15 years of sports industry experience, she has worked directly with world-class athletes, executives, and broadcasters at the U.S. Olympic & Paralympic Committee, USA Track & Field, Major League Soccer, and NJ/NY Gotham FC in the National Women’s Soccer League.
She has consistently uncovered compelling storylines and elevated them into mainstream media coverage. From the relatively unknowns and rising stars to the most celebrated icons, her passion lies in giving shine to the stories that deserve the spotlight. She thrives at lifting up trailblazers, innovators, women, people of color, social impact initiatives and fast growing sports properties.
She has a strong track record of securing media placements across a wide array outlets, including national television news, sports, major network morning shows, prominent newspapers and lifestyle publications, as well as trending, niche, women, social-first, and sport-specific outlets that sit at the intersections of business, culture, entertainment and human interest.
As Founder & Chief Publicist, Christa Mann Scherer personally collaborates on deep dives with clients to put their best first impressions forward. She understands their goals, helps craft compelling storylines, develops measured narratives and curates proactive publicity strategies to meet each client’s needs.